A recent article featured in Installer magazine questioned whether merchants are becoming a thing of the past. Arguing that heating and plumbing retailers have been slow to adapt to a changing online world, the article asserted that the traditional merchant is becoming defunct. There’s no denying that today’s installers are demanding more from merchants. And…Details
Earlier this year, Westco launched a fully paid apprenticeship scheme for 16-21-year-olds. Under this initiative, Westco appointed two people to complete – what we hope will be -the first step towards a long and successful career in the industry. With the scheme now fully up-and-running, Westco Operations Manager, Darren Mercer – who himself worked his…Details
According to a report in Heating and Plumbing Monthly, accessible homes, and in particular bathrooms, add real value to society. Indeed, Foundations – the national body for home improvement agencies – states that poorly designed bathrooms are making life difficult for disabled people, and those getting frailer with age. In response, alterations to bathroom facilities…Details
As the nights get colder, it’s more important than ever that installers are armed with the information they need to advise their customers on the best heating and plumbing products to buy, and how to use them correctly. According to the Energy Saving Trust, in addition to insulation, heating systems should be the priority for…Details
There is a lot of buzz about the power of ‘social selling’. Unfortunately, however, there is also a fair bit of confusion over what it is. Helping merchants to maximise their revenue, Westco marketing manager Katie Cullen takes a look at how retailers can use social selling to meet the needs of installer customers, and…Details
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